8 Considerations Before Running An Escape Room Business

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An escape room is a specially designed room that aims at combining creativity and adventure. The main idea behind an escape room is to introduce team bonding between friends and families while engaging them in nail-biting quizzes, games, and quests. It also introduces many other qualities like creative thinking, time management, team building, and communication among teams.

The popularity of escape rooms has resulted in new openings throughout the world. These rooms are based on different themes, and try to make them inclusive for everyone in the team. Not just physical escape rooms but virtual escape rooms are also gaining popularity these days.

Are you thinking of changing your passion for escape rooms into a successful business? Then, the following are a few tips for you.

8 Considerations Before Running An Escape Room Business

The following are the perfect tips and tricks for you to start and build your escape room brand. This means that you have the liberty to merge ideas and build one of the best adventure spots in town.

Have a Good Experience of escape rooms

Since escape room is a start-up idea, hence getting an idea of how the business works is very important. The more escape rooms you visit, the better idea you will get as to what you want to include and what to exclude.

Having first-hand experience of escape rooms means that you also need to give special attention to creativity, details, designs, and customer service skills. You must use your creativity to introduce new concepts, room designs, and clues for the players.

You can also look at where different escape rooms are going wrong and what you would like to change. Customer service in escape rooms is another great point which you should pay special emphasis on.

Talk to other escape room owners

When you are building a brand, you must get a brief experience of your competition. The escape room community will invite you with warm hands and will be ready to support you.

Many escape room owners also advise their players to try different escape rooms. And hence, you can talk to other owners and ask for any special details or their personal experiences. This will save you time and many small mistakes.

Join the community

The escape room community is a big industry that is very welcoming. So, one amazing tip would be to join their community and the numerous groups on social media applications like Reddit, Facebook, And Instagram.

The main aim of this community is to help new business owners in building their brands. You can also engage in group discussions and talk about the difficulties faced by you.

Do complete market research

While starting a start-up doing full market research is very necessary. You must make a full plan about things like escape room cost, location, marketing strategy, and which type of rooms are more preferred.

Make a detailed description of which age group you would like to target and plan accordingly. For example, if you are building a room for adults, including corporate-based activities or birthday activities can be extremely helpful.

Attend Seminars and Conferences

The escape room industry is still not well-established, so if you stumble upon any conference or seminar, make sure you attend them. This will give you a better idea about what can be changed or what new things can be included in the escape room. A majority of these seminars and conferences target helping start-up owners.

Study the competitors

An extension to the first point is to make a detailed research report on your competitors. How they are using their social media or whom they are collaborating with. This will give you an idea about their weaknesses and strengths. And hence, you can include these to build your brand.

Make a list of the escape room expenses

Starting your escape room can be expensive. This includes many costs like furniture, technical supplies, renovation, props, video games, and portable vehicles. Make a detailed report of all these costs and keep some margin so that it is easier for you to adjust to changes.

Make a business plan

This is the most important tip which needs to be kept in mind while running an escape room. Instead of just starting with things, make a detailed structure of what needs to be done and how. You should include pointers like market research, the mission of your business, and brand purpose.

Starting a business can be tedious and full of bumps. But, as long as you stick to your business plan, you are bound to exceed. An escape room is one such immersive start-up idea that is in great demand and hence, can be profitable. Make sure you keep these tips in mind and work continuously on marketing and advertising strategies too.

Author Bio: Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.