TikTok quickly evolved from a platform intended for short-format videos to one of the leading marketing tools for businesses looking to remain relevant and capture a wider audience. Hardly can any business owner look at the future and not see this social media network put on a pedestal together with YouTube and Facebook, which are being challenged by the potential of this young application step by step.

With more than one billion active users per month in a world where only 4.8 billion individuals use the internet, TikTok rose as one of the boldest and strongest competitors to long-established reigning platforms that helped businesses grow throughout time and created numerous, various career opportunities. Out of this outstanding number, it’s estimated that 22.32% of TikTok registered members use it regularly, whether for posting content, sharing vids among friends, or simply keeping updated with anything new happening in the broader scene. TikTok also serves as one of the educational tools with unique potential since the content posted on the network meets today’s requirements to catch the attention of scrollers and effectively transmit a message.

Nowadays, the regular internet utilizer’s attention span is comparable to that of a fish, which says a lot about the complexity and difficulty involved in business marketing strategies aiming to capture internauts’ interest, get under their skin, make their message understood, and persuade them into trying the presented products or services.

Suppose you’re an aspiring entrepreneur or have already built a thriving enterprise. In that case, you’re likely in the know about the advantages of an active social media presence or the drawbacks that a lack of it attracts. However, having a continuously flourishing TikTok following is not something that anyone can manage. There are numerous reasons why such endeavors fail and why similar efforts don’t pay off. So, let’s see what it takes to boost your TikTok following on such a competitive stage and where the points where your struggles fail to be rewarding.

Keep an eye on the ever-evolving trends

If there’s anything that holds the power to bring businesses to the peaks of popularity and, similarly, take slow-on-the-uptake ones down, then those are the constantly changing trends. From internauts’ preferences for a soft spot in terms of entertainment and fun to the newest hits on the cinematic, musical, and other cultural types of stages, more factors can influence trends that further shape future marketing strategies.

There are numerous examples that you can look at for inspiration. Customer-centric businesses such as Loungefly, committed to meeting the preferences of a diverse audience, always keep a keen eye on everything that occurs on the entertainment scene. They strive to not only conceive offerings that satisfy both those enthusiastic about the newest figures rising to popularity or iconic, timeless characters that made history throughout time but also transparently showcase their creations.

Know your targets by heart

Gaining new followers starts with learning what triggers today’s internauts and offering them what they seek on social media. With a well-planned strategy to learn the ins and outs of your audience, whether it’s crafted by your in-house marketing team or a hired specialized company, you can gather priceless insights into nowadays’ average customer and access information that speaks a thousand words about your audience.

For starters, you can begin with dissecting your already-gotten audience, analyzing your followers and how they interact with your postings. Does it seem like they’re attracted by educational content, or are they seeking aesthetic vlog-style vids?

With a simple business account on the platform, you can unlock many resources for data-driven insights that kickstart your journey to deeply understanding your audience. Don’t fret if, in the beginning, you feel like your efforts aren’t met with success. With such a virally-influenced platform, it’s only expected to gain some experience before you master your target unearthing methods.

Make outstanding content

Who would follow a social media account whose content is neither informative nor entertaining? One of the most brutal battles that social media marketing specialists nowadays face is to always come up with meaningful, unique, and relevant content that speaks on behalf of the company but is also representative of the average customer.

TikTok content that drives sales must be abundant in relevant information and ideas, so emphasizing your expertise through easy-to-follow clips can give your viewers a deep and quick understanding of your brand’s values and solutions. On the other hand, the TikTok app has a “discover feature” where you can discover song samples and hashtags, creating a lot of buzz at the moment, which you can leverage to boost the relevancy of your content.

Ranking higher in TikTok’s searches is also about bringing something valuable and genuine to the table, so don’t compromise on creativity and ingenuity.

Today’s culprits behind the lazy or inactive growth of TikTok following

Sluggish evolvement often results from not meeting essential requirements such as those enumerated above. Assuming that you know what you need to do to prevent some of the most common factors standing in businesses’ way of success, you can learn the main stoppable elements preventing healthy growth.

More often than not, businesses upload quality, outstanding content that would deserve more appreciation at the wrong times. For instance, they may upload content on Mondays, when netsurfers are generally busy with work and busy schedules. To avoid uploading excellent content just to see it overlooked, ensure you’re using the best times and days of the week, namely the weekends and the hours between 3-6 PM and 6-9 PM.

Consequently, don’t be afraid of abusing trending hashtags because the only way to crack TikTok’s code is to start with decoding and learning its algorithm. The system on which this network works reviews plenty of aspects besides the times of posting, such as the use of trending hashtags, the level of optimization of the content, and the constancy and promptitude with which messages and comments are answered. Shortly put, the level of involvement of your business will unquestionably be reflected in the health of your audience growth.

The wrap-up

As you can tell, there are a few boxes to tick and things to restrain from doing to boost your TikTok audience growth rates, so analyze them carefully and dedicate the time and effort needed. At the end of the day, few elements are as powerful as a loyal and committed large audience base on the most influential social media platforms.

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