Heading Into A New Year, What Design Styles Would Most Benefit Your Business?

Read Time:3 Minute, 32 Second

Design trends tend to cross industries. Beyond the realm of art itself, there are certain kinds of design types that resonate with consumers during any given period. It is to the advantage of business owners to stay abreast of these changes as people are much more likely to give their business to companies that use up-to-date practices.

You don’t have to be a design expert to keep up on the trends. Even learning a few basic principles can help keep your business apace with others, and help keep your name fresh in the minds of potential customers. With that said, let’s take a look at what is looming for 2025. If you follow these few basic ideas, you will surely see the difference in your sales numbers soon.

Sustainable designs

The world is very much on the sustainability bandwagon, and businesses in every industry are taking note. Some of these features include:

Green-colored materials. If you use different shades of green in your promotional materials, on your website, and on your actual brick and mortar, this will send a signal to the world that you believe in sustainability. Even without any other mention of sustainable practices, this sends a message to consumers that you believe in environmentalism.
Symbols. There are an increasing number of symbols that companies are using to indicate their belief in sustainability. These include the reuse, reduce, and recycle symbol, the single leaf symbol, the fair trade symbol, and others.
Use of sustainable materials. In whatever physical products you produce, the use of sustainable materials will resonate with environmentally-conscious consumers. You can also mention this on your website, and even create “environmental” backgrounds such as bamboo wallpaper, etc.

Enhanced minimalism

Minimalism is nothing new in the design world. But businesses are increasingly adding a special twist to their minimalist designs to give them a little extra flair. While adding too much can contradict the idea of minimalism itself, there are certain particular touches that smart businesses are adding. Think about the kinds of merchandise or company paraphernalia that you might like to create, and how you can add a minimalist touch to it. There are online programs that will help you explore your design ideas before you go about the printing process. You can even download free mockups at https://www.ls.graphics/free-mockups.

Bold typography is one. Rather than adding 50 pictures that customers don’t necessarily want to see, spiff up your logo or motto by simply changing it to something bigger, bolder, and more pronounced. You might also consider adding an accent to your typography with shadows, splashy punctuation, or a variance in font colors.

If you do choose to add images to your website, promotional literature, or company paraphernalia, preserve minimalist principles by providing more empty space in between objects. This helps preserve the mood and remind consumers that they are dealing with a company that has class.

Augmented reality

AR is very much still a thing, and it is making its way through every industry you can imagine. This can take different forms, depending on your business and the kinds of products or services you sell. Some of the leading examples include:

IKEA Marketplace. With its notoriously complex products, IKEA was smart to create a virtual store that takes site visitors through the process of putting together its finished items. This makes the notion of putting them together far less intimidating.
Amazon Salon. Amazon offers one of the more sophisticated ways for people to experiment with hairstyles and colors before they actually commit to one.
Gucci Sneaker Garage. Shoes tend to be the last thing that people want to experiment with virtually. But Gucci has made this easier for people with the virtual Gucci Sneaker Garage, which takes customers through a virtual look at every aspect of their sneakers before they buy them.

Stay with the trends

You can always have your own individual style. You should, of course, if you want to succeed. No business should be an exact copy of any other. But there are certain things that the public pays attention to, and you should run your business accordingly if you want to build your consumer base.