Business Description

Body Shop, founded by Gene Cochetti in 1977, has been a cornerstone of auto repair services in Salinas for over four decades. Located at the same site since its inception, the shop has grown and evolved to meet the changing needs of the community it serves. A family-owned business, Gene's son Chris joined the team in 1990, bringing fresh perspectives and energy to the operation. In 1994, the auto body repair department saw significant expansion, enhancing the shop's capabilities and service offerings.
The shop provides a comprehensive range of services, including auto body repair, collision repair, dent removal, body work, and frame repair. What sets Body Shop apart is its unwavering commitment to quality and customer satisfaction. All auto body technicians are I-CAR certified, while the auto refinish technicians are trained and certified by Sikkens, ensuring the highest standards of workmanship.

Body Shop's dedication to excellence is evident in its use of industry-leading practices and technologies. The team follows the latest repair procedures from vehicle manufacturers, utilizes the best equipment, and uses only quality parts in their repairs. This commitment to staying at the forefront of the industry allows them to provide top-tier service to their growing customer base.
Communication is a key focus at Body Shop, with staff trained to provide the highest level of customer service and keep clients informed throughout the repair process. The shop's goals align closely with customer needs: providing the highest quality repair, communicating effectively, using the latest repair procedures, employing highly trained staff, and utilizing the best equipment and quality parts.
In 2021, Body Shop brought on Filiberto Cazares to manage daily operations, further strengthening their team and operational efficiency. With a robust online presence featuring informative pages on their website, Body Shop continues to serve the Salinas community with integrity, expertise, and a steadfast commitment to customer satisfaction.

Starting year of business: 1977


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