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The Brazilian blowout hair treatment is a liquid keratin formula that bonds to your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle, and protecting against any external damage. After applying the treatment, Lord says the hair is blow dried, straightened, rinsed out, and blow dried again. The heat causes the chemicals to activate and bond to the shaft.

The smoothing treatment originated in Brazil, and uses ingredients indigenous to the country including camu camu, annatto seed, and açai berry. After getting the treatment, your hair will be left hydrated, less frizzy, and more resilient to heat styling — not to mention, with an insanely glossy mirror-like shine.

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