Business Description

At its annual advertiser event last Thursday, Pinterest announced a new feature allowing customers to make purchases directly in its app. According to the company, this is a tool that has been requested by users for quite some time. Transactions on the Pinterest app will be handled by Checkout, an online payment solutions provider that is tied to Shopify. According to data compiled by Pinterest, profiles with links to merchant details were 16 percent more likely to make a sale than those without.

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