Business Description

Many businesses and business leaders say that storytelling is the most valuable sales tool in their arsenal. As a real estate agent, you should think this way, too. Listing descriptions are strongest when they tell a story and allow clients to envision the kind of life they’ll live in a home. Agent Cindy Rack of Keller Williams Realty in Bethel Park, PA, effectively told a story in her recent listing for a suburban Pittsburgh home.

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