Business Description
About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online. Marketing is the big picture of how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals. Advertising is a subset of marketing, which is the umbrella term for communicating with your audience.
