Business Description

SoftCircles was established in 2011 as a custom Web Design company in New Jersey. At the time of the launch, we had limited capabilities and could only develop standalone mobile and web applications. Our processes were lackluster and we made a lot of mistakes breaking ground. We ate all the cost until we brought the projects back on track, a string of strategic decisions that built trust with our clients.

Learning quickly from our mistakes, we introduced strategic management processes into our organization in 2013 and pivoted our organization to develop integrated, business-first solutions that were a byproduct of mobile and web technologies coming together and working seamlessly to provide a lavish experience. While our solutions looked and felt good, the tailored functionality they brought to the client organization allowed the client's heavy reliance on the solutions, and us an IT partner.

All of us at SoftCircles firmly believe in doing things right the first time. Our work alongside Founders and the C-suite from billion-dollar brands to innovative startups has solved over 200 real-world business challenges and brought hundreds of innovative ideas to life. Our solutions handle and age well, are optimized for end-user engagement, and can work with or alongside the existing IT ecosystem. Among others, we still continue to serve our clients we first engaged with years ago.

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