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While such an AI player could be a supportive companion in multiplayer games with a story mode, Sima may also offer gamers an unfair advantage. Like others in the tech sector, game developers aim to leverage the rapid advances in artificial intelligence. Overwatch and Diablo developer Blizzard Entertainment is reportedly using the technology to assist in non-player character design, for example. Stern said the industry reaction is “pretty much the same” as game concept artists’ to AI art generators. “We’ve all heard horror stories of bosses who genuinely don’t get why they can’t just fire the coders, artists and animators – let alone the writers – and replace us all with AI tools,” he said. “Good bosses know the difference between good work and derivative copypasta, but it’s a slope that needs no greasing as far as developers are concerned.”