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visual merchandising

3 years ago

ID: #470747

Listed In : Advertising

Business Description

Visual merchandising refers to the process in the retail sector of maximizing the visual appeal of various products and services through the creation of packaging materials that highlight the unique features and advantages of the items. The ultimate objective of visual merchandising would be to draw, entice, and encourage the consumer towards making a purchasing decision. Thus, it helps the business achieve its sales target as well as improve overall profit margins.

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